Meet the Team:
Edward Crawford

Co-founder and Co-CEO


Edward is a mission-focused entrepreneur, public servant, Mission and Margin Evangelist and Investor. He is the Co-Founder and Co-CEO of Coltala Holdings – a purpose-driven holding company and a voice for small businesses in the “Mission and Margin” movement. Edward currently serves on the board of the following Coltala companies: Choice Health at Home, Trudela Home Services and Pond Robinson & Associates.

Prior to founding Coltala Holdings, He co-led national capital and acquisitions activities for InvestRes growing to over 400 employees and $1billion under management. He was also a Vice President at Goldman Sachs where he advised company founders and CEOs in Florida and Latin America. As a 23 years old Peace Corps Volunteer in the Dominican Republic, he founded and grew “CoopCafeSur” – a coffee cooperative to more than 300 coffee farmers. As a US Naval Intelligence Officer, he served with Special Operations Command South in Latin America and later served as Tribal and Political Adviser for SEAL Teams Two & Four, Operation Enduring Freedom, Afghanistan earning the Bronze Star.

Edward is serving a seven year appointment by Texas Governor, Greg Abbott on the Texas Product Development and Small Business Incubator Board. He is a trustee on the Business School Council at Tulane University, a Lifetime Member of Veterans of Foreign Wars, a term member of the Council on Foreign Relations and a Member of the Dallas Texas Chapter of YPO (Young Presidents Organization).

Edward is a TEDx speaker on Servant Leadership and has been highlighted in World View Magazine, Dallas Business Journal, Dallas Morning News, D CEO Magazine, and The Washington Post. Edward was a top 50 under 50 Diversity MBA Magazine winner, Entrepreneur of Excellence Finalist, Ft Worth Inc Magazine,  A Peace Corps Success Story, U.S Peace Corps, a MACVPAC 40 under 40 Business Leader, and selected as Peace Corps top 40 under 40 on the 40th anniversary of Peace Corps Founding.


  • MBA, MIT Sloan School of Management – MIT Sloan Leadership Fellow
  • MA, MBA. MGM | Tulane University, Latin America Studies / Finance – Morton Aldrich Fellow | FLAS Fellow | Cowen Scholar
  • BA, |Texas Christian University / English Literature – TCU Lacrosse